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about us

the magic of playing


When I was 18, I made sure my sister—14 years younger—always had the time of her life whenever we played together. We laughed the hardest and had the most fun running around the house playing the craziest games. 

During the lockdown, our family had to rely on each other for entertainment. We revisited old games, invented new ones, and had just one rule: the kids had to move as much as possible. Then my son asked if I could buy these games “for real,” and to our surprise, they simply didn’t exist—at least not in the way we wanted. 

the birth of oyoo


That’s how an idea took shape and grew into a concept, eventually becoming our first game (Funfly)—and, we hope, many more in the future. 

My children often came home from school with a new word: “Oyoo!”—their way of expressing childlike wonder, basically “Wow, this is so cool!” And that’s how we found the perfect name for our brand. 

happiness on the move!

meet me!

Annouck Callens

Inspirer & Founder

Annouck is the creative mind behind Oyoo. 
She is involved in the design, marketing, and development of our unique products.